Looking back to 1986: PM Magazine


In the mid-eighties, I had the pleasure of working with a terrific crew at WYFF-TV's PM MAGAZINE unit. Over the 3 years I was Associate Producer/Unit Manager, we won top spot nearly every ratings period in both the Neilson and Arbitron books - and this was against Jeopardy! with a Wheel of Fortune lead-in... a tough time slot!

The reason for much of our success was our mission. As set forth by Station Manager Bill Wheless, our PM Magazine unit was to provide a quality, local alternative to nationally syndicated programming - something to give viewers a sense of "ownership" in their area, their station, and their show...

We executed this mission with excellent equipment (we were one of the first PM Magazine units to use the new BetaCam format), superb crew people & producers and two of the most personable and talented hosts anyone has ever had the opportunity to work with... Jennifer Mills and Marc Bailey.

My mission was more specific. Most PM Magazine units consisted of TV News personel working in between assignments. Bill gave me the task of producing a show with a glossier, more "Hollywood" look. We use more reflectors, lights and grip equipment than other units, designed special PM Magazine vans to hold the equipment and provide comfortable space for the crew, and used so-called EFP rather than ENG shooting techniques. This meant that we spent three and a half days each week just shooting our "wraps" - PM/Evening magazine terminology for the story intros & outros - while most crews did all theirs in only one day.

Most of my contribution resulted from my film production background... and much of that is a direct result of my association with William Martin Hill of Charlotte, North Carolina. Like many other aspiring film-makers in the Southeast, I got much of my equipment from Martin - every bit of it rated: "MINT - (will clean better)". His knowledge of the tools af the trade is incalculable, and his camera collection probably exceeds that of the
ASC Museum.

I don't see Martin as much as I used to - but that's my loss... I still treasure his friendship. Martin and his lovely wife Patsy still live and work near the Charlotte area, and if you ever need to know anything about Mitchell cameras, the "pancake" Akeley or if you're in the market for a load of Brute arcs, you know who to call. Just tell him Don sent you.

In 1986, I was able to visit Martin with PM Magazine co-host Jennifer Mills and produced the following story. It is compressed here, but I think you'll get the gist of it... enjoy a few minutes with one of the greatest story tellers you'll ever meet... Martin Hill.

PM Magazine Looks Back: Martin Hill

Note: this is a QuickTime movie, and is about 1 Megabyte in size... it may take some time to download.

Martin is currently revising his website, but keep checking at www.martinhill.com

If you'd like to get in touch with him please email me, and I'll pass your information along.

 

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